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Home»Current News»Is this lingerie or a mangalsutra advertisement? : Sabyasachi slammed for latest jewellery promotion

Is this lingerie or a mangalsutra advertisement? : Sabyasachi slammed for latest jewellery promotion

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By Tanushree Chakraborty on October 29, 2021 Current News, Stories, Top Stories, Voice of Women
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Fashion Designer Sabyasachi’s current ‘Intimate Fine Jewellery’ collection has been strongly criticized on social media. Models in the promotional photoshoot wear the mangalsutra while posing alone or in intimate poses with others. In one of the photos, a female model wearing a black brassiere and the mangalsutra rests her head on a shirtless male model.

LINK FOR THIS POST: https://www.instagram.com/p/CVhF-8OPxJY/?utm_medium=copy_link

Twitter users criticized the ad campaign for having “half nude models for a Mangalsutra commercial.”

The 18k gold premium mangalsutra is set with black onyx and pearls. It costs Rs. 165,00

#Sabyasachi's newly launched ad campaign to promote his brand's #mangalsutras has not gone down well with a section of the internet. They have deemed the advertisements as ‘obscene’. pic.twitter.com/vff5qZ2CPo

— Live Adalat (@AdalatLive) October 28, 2021

Sabyasachi was criticized earlier this month for selling “overpriced” cotton saris at Rs 9,999 as part of his collaboration with H&M.

Instagram says we didn’t remove #Sabyasachi post, you can unfollow, mute or block but we will not remove.

Is this happening to me only while reporting ?

Instagram Link :- https://t.co/cFx6pMF610 pic.twitter.com/yYEdBA8GER

— Yukti Rathi (@AdvYuktiRathi) October 28, 2021

A mangalsutra is a sign of marriage, and the wife is expected to wear it for the rest of her life, symbolising the husband and wife’s love and dedication to each other. A mangalsutra typically consists of two strings of black beads and a gold pendant.

”No! This is no lingerie or Condom Ad. This is Sabyasachi Mangalsutra Ad.” and many other users slammed celebrity designers’ latest collection.

No! This is no lingerie or Condom Ad.

This is Sabyasachi Mangalsutra Ad.

Ultra Woke #Sabyasachi is so creatively bankrupt that he had to use semi naked models for a Mangalsutra ad. pic.twitter.com/TZhT5XtGz5

— Rishi Bagree (@rishibagree) October 28, 2021

The promotional shoot shows heterosexual and same-sex couples posing for photos. What’s your opinion on Sabhyasachi’s Mangalsutra campaign?

Really sabyasachi??
What's wrong with u these days,
Who sell Mangalsutra like this.
If u have guts sell burkha, tabij in this manners??
Stop Hindu discremation #Sabyasachi pic.twitter.com/KL2DiqDIAI

— Kanan Shah (@KananShah_) October 27, 2021
Mangalsutra Sabhyasachi
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